Our Privacy Policy

Sports Basement is committed to protecting the privacy of our customers and using your information responsibly. Please read below for detailed information about our privacy policy.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Physical and Audio Data, including physical characteristics or descriptions
• Protected Classifications and Other Personal Characteristics, including age
• Inferences from Other Data, including inferences created from other personal information collected
• Custom Data, including signature

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of Data	Retention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity	We delete or anonymize data concerning your use of our website within 2 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Purchases, Credit or debit card number, Physical characteristics or descriptions, Age, Signature	We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 10 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases, Physical characteristics or descriptions, Age	We keep customer feedback and correspondence with our customer service for up to 10 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Physical characteristics or descriptions, Age, Inferences created from other personal information collected	Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Email address, Online Identifiers, Purchases	We retain review, survey, and feedback data for up to 20 years following your last contact with us. We may keep data beyond this period in an anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address	We retain records related to privacy requests for a minimum of 24 months following the completion of the request.
Data we collect for security purposes, including Name, Email address, Postal address, Telephone number, Purchases, Physical characteristics or descriptions, Age	We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

• Conducting Surveys
• Creating Customer Profiles
• Data Storage
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving our Products & Services
• Internal Business Operations
• Marketing Our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Organizing & Managing Data
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Sending Promotional Communications
• Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information Category	Categories of Service Providers	Categories of Third Parties
Personal Identifiers	Ad Networks, Business Operations Tool, Commerce Software Tools, Communications Tools, Customer Support Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Point-of-Sale Platform, Sales & Marketing Tools, and Shipping Services	Ad Networks, Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services
Internet Activity	Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Governance, Risk & Compliance Software, Payment Processors, and Sales & Marketing Tools	Ad Networks, Data Analytics Providers, and Sales & Marketing Tools
Commercial Information	Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Infrastructure Services, Payment Processors, Point-of-Sale Platform, and Sales & Marketing Tools	Ad Networks, Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services
Financial Information	Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Infrastructure Services, Payment Processors, Point-of-Sale Platform, and Sales & Marketing Tools	Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services
Physical and Audio Data	Business Operations Tool, Commerce Software Tools, IT Infrastructure Services, Point-of-Sale Platform, and Sales & Marketing Tools	Business Operations Tool
Protected Classifications and Other Personal Characteristics	Business Operations Tool	None
Inferences from Other Data	Ad Networks, Business Operations Tool, Commerce Software Tools, IT Infrastructure Services, Point-of-Sale Platform, and Sales & Marketing Tools	Data Analytics Providers
Custom Data	Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, IT Infrastructure Services, Payment Processors, Point-of-Sale Platform, and Sales & Marketing Tools	Ad Networks, Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Payment Processors, Sales & Marketing Tools, and Shipping Services